Shortly after its decision to acquire Cutex International brand from Coty earlier this month, Revlon has now decided to acquire global prestige beauty company, Elizabeth Arden, at $14 per share in cash. The total enterprise value paid for Elizabeth Arden as a result of this transaction would be ~$870 million. Revlon is paying around a 50% premium for the Elizabeth Arden stock which is currently trading at ~$9.31. The takeover is being touted as an attempt to revive both the beauty companies, whi...
Shortly after its decision to acquire Cutex International brand from Coty earlier this month, Revlon has now decided to acquire global prestige beauty company, Elizabeth Arden, at $14 per share in cash. The total enterprise value paid for Elizabeth Arden as a result of this transaction would be ~$870 million. Revlon is paying around a 50% premium for the Elizabeth Arden stock which is currently trading at ~$9.31. The takeover is being touted as an attempt to revive both the beauty companies, whi...
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